Spreading the seeds: Corporate communication and image unit
At Libelula we are aware that communication is essential to the process of starting up the environmental vision, whatever the scope it may be required in. It is difficult to put a change in motion without knowing why and what it is important for.
In the end, everything says something. Whether you wish to develop an environmental project to benefit a broad sector of the population, persuade your collaborators of the importance of initiating a change or project the environmental achievement out of your organization; we can help you identify the message and means most suitable to your resources and possibilities, to reach your goals.
The challenges
Usually, the information available on these issues is complex to understand and the relations between environment, economy and society are not clearly outlined. In view of this, we make an effort to "translate" the technical discourse into simple terms to fit the organization's vision, the project design or the image you seek to project.
It is important to know how to influence decision makers with clear arguments based on why we wish to influence them and being aware of how we can do it with the resources we can have.
The tools
To do this, we use different tools, from participative research, development of information materials, advertising and project-oriented communication components; to the training of technical staff so that they may use communications means properly in order to convey their environmental achievements in their community.
The public may be many and diverse, from community leaders, the committee in charge of producing policies in an organization or a group of high level researchers. Therefore, strategies and the means to reach them must be differentiated in order to be effective.
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